The record
Open to roles that hold machine-drafted copy to the same standard: AI content editor, content engineering, and strategic marketing and sales for B2B, B2C, and B2G.
At a glance
- Now
- Consultant, Switch LtdJan 2026 – present
- Content Producer, micro1Jul 2026 – present
- Consultant, Three Lions English GbR2015 – present
- Before
- Copywriter, BRITA SEFeb 2021 – Feb 2023
- Education
- BA (Hons) Medieval and Modern HistoryUniversity of Birmingham
- Languages
- English native, German C1, French B1
- Base
- Gozo, Malta, and remote-ready
- Citizenship
- UK citizen, with German and Maltese residencies.
Experience
Current roles first, then the history behind them.
Consultant, Switch Ltd
Switch Ltd is a digital branding agency.
- Work within four retained accounts: BAMUK Group (Furnitubes) in the UK, Kalon Software in the US, Alter Domus in Malta, and a manufacturing group, across web content, press, and internal communications.
- Contributed to a 9% increase in Furnitubes’ website engagement time, as reported in Switch’s case study.
- Write speeches and C-level material for Alter Domus Malta, and change-management campaigns for the manufacturing group.
- Apply brand archetypes to fintech, SaaS, and manufacturing messaging, replacing jargon with verified facts and human stories.
Content Producer, micro1
- Freelance member of the expert network of micro1, a supplier of human-generated data to frontier AI labs, in parallel with agency and direct client accounts.
- Engaged as Video Annotation Specialist on a robotics pipeline: robotic-arm video reviewed against customer grading guidelines, action and event tagging, peer review of annotations, and written observations.
Consultant, Three Lions English GbR
- Run an English consultancy in three lines (company training, legal translation, and web content), with brand constraints enforced by systematic verification.
- Coach boards and senior teams at Assemblin Caverion Group, Krüger, Metsä, Nickel, NRW Invest, and OBI in C-level Business English, and write their speeches.
- Build CEFR-aligned interactive quizzes and grammar videos in NotebookLM and Claude.
Copywriter, BRITA SE
- Produced B2B and B2C copy for a global water-filtration brand in a standards-bound industry, across web, press, trade, and print.
- Wrote the master web content that kept messaging consistent across channels and markets, and ran the company tonality briefings.
Selected history seven earlier entries
Web Editor and Copywriter, CM-AG
Cologne
7 to 5
stepsCut a CMS setup wizard. The new flow tested higher in A/B and was implemented.
- Wrote web and print content, and drafted the US patent application for homepageNOW, an online shop that publishes ready-made websites, published as US 2008/0046327 A1.
Humyo
Later acquired by Trend Micro
- Sole author of all launch content, B2C and then the B2B partner channel.
- Created the Goldfinger vault concept for servers housed in a former Bank of England vault.
Managing Editor, 1&1 Internet (now IONOS)
Berkshire
- Brought content production in-house and cut the recurring agency spend.
- Ran all UK SEO content, and led editorial strategy for the US launch.
Chief Editor, SoccerAge.com (later Goal.com)
New York and Milan
3 to 12
Grew the editorial desk.
- Negotiated governing-body press accreditation for the team in place of fee rises, so editorial spend held flat.
Troubleshooting consultant, Pipex UK
- Consulted on the revised VPS launch. Sales rose by more than thirty per cent.
Voice and translation
- Voiceover for Vodafone, The Club of Rome, Africa GreenTec, and Birkelbach Media Group, recorded from a home studio, with German-to-English translation for the last two.
Mobile UI Copywriter, Vodafone
Düsseldorf
- Wrote the UX microcopy for the mobile portal, used by millions, and a Plain English word list tuned to read fast in very tight screen space.
Published work
Five pieces of live client work, each checked against the source material behind it and signed off by the client. The AI-assisted method sits apart, on the concept pages.
Public-sector content for procurement officers and specifiers, who read for compliance before they read for interest.
A US SaaS case study, written to carry the client’s story without the usual superlatives.
A project story for procurement officers and specifiers: planters and reclaimed timber seating for a courtyard in Didcot.
UK English master content for the professional water-filtration range, translated for eleven international subsidiaries.
Researched and written without AI
A sector page for fine-dining kitchens: water filtration for steam cooking, espresso, and glass washing.
Researched and written without AI
Links last checked live on 16 October 2026.
Clients and sectors
Who the work has been for, and in which industries.
The full lists 16 clients, 11 sectors
- Clients
- BRITA, Vodafone, Alter Domus, BAMUK Group (Furnitubes), Kalon Software, Contracts Engineering, Assemblin Caverion Group, Krüger, Metsä, Nickel, NRW Invest, OBI, Trend Micro, Pipex UK, Birkelbach Media Group, and Africa GreenTec
- Sectors
- Fintech, SaaS, manufacturing, telecoms, hosting and cloud, water filtration, food and beverage, legal, building technology, facility management, and AI training data
- Platforms
- WordPress, HubSpot, Drupal, NotebookLM, and Ollama
The page shows the method.
The work carries my name.
If you are hiring, send me the role, and I will answer with the work that fits it best.
One email is enough, and I reply within one working day.